American Medical Response of Connecticut earned notoriety when the NLRB charged it with an unfair labor practice for having fired an employee who posted negative remarks about her supervisor on her personal Facebook page in October 2010. She had posted the remarks after being denied union representation for an interaction with her supervisor. The posting drew supportive responses from co-workers, which prompted the employee to post additional negative remarks. The NLRB charged that the Facebook postings were protected concerted activity under section 7 of the National Labor Relations Act (29 U.S.C. sec. 157). Concerted activity is protected in both union and nonunion environments. The company settled the case on February 7, 2011, by agreeing to revise its social media policy to allow communications protected by section 7, and to post a notice to its employees advising them of their right to engage in concerted activity. All employers should review their policies and practices to make sure that they do not discipline employees for communications on social media that may be protected by section 7.
The NLRB action does not mean that employers are prohibited from restricting access to social media in the workplace. They have a legitimate interest in preventing distractions and the infection of the workplace with inappropriate content. Indeed, employers who do not limit inappropriate use of social media may themselves face liability to third parties. In Yath v. Fairview Cedar Ridge Clinic, 767 N.W.2d 34 (Minn Ct. App. 2009), a patient sued the clinic after her personal medical information appeared on Myspace.com. The fact that the clinic had blocked access to Myspace from its computers helped in its defense. Even so, the Minnesota court allowed one cause of action to proceed to trial. A New Jersey employer was denied summary judgment against a claim by the wife of an employee who claimed that her husband posted naked pictures of their daughter from a computer at work. Doe v. XYC Corp., 887 A.2d 1156 (N.J.Super.A.D. 2005).
UPDATE (September 29, 2011)
In July 2011, the NLRB Office of the General Counsel issued three advice memos that discuss the application of the concerted activity concept to social media:
UPDATE (September 30, 2011)
On August 18, 2011, the NLRB Office of the General Counsel published a report on recent social media cases, which explores the legal principles in greater depth. Read the report.
UPDATE (October 4, 2011)
On September 28, 2011, an administrative law judge recommended dismissal of a complaint that the owner of a BMW car dealership violated a salesperson’s rights when it fired him for posting negative comments on his Facebook page. Karl Knauz Motors, Inc., Case No. 13-CA-46452. Some negative comments were directed at what the complainant considered a shoddy sales event at the BMW dealership where he worked. He believed the event would reduce commissions for the sales force because it presented a poor image. The other comments made fun of an accident at an adjacent Land Rover dealership, also owned by his employer. The comments about the BMW sales event were protected concerted activities, but the comments about the accident were not. Because the evidence established that the employee was fired because of the comments about the accident, there was no violation.